Let's Talk Community

Reimagining SAP at SAPHILA 2025: A sweet fusion of innovation, insight and engagement

Written by Amy Botha | 13 June 2025

From insightful keynotes to meaningful in-person connections with SAP clients and partners, SAPHILA 2025 at Sun City, South Africa, brought the African SAP community together for two days to collaborate on new innovations and what the future of SAP will look like on the African continent. For EPI-USE Labs, the event was an opportunity to engage with clients, partners and SAP professionals across industries. Whether at the EPI-USE AppHaus Pretoria ‘pop-up’ or our ‘Sweeten your SAP Transformations’ Candy Lab booth, we were excited to offer spaces where clients and partners could connect and explore real transformation opportunities together.

From insightful keynotes to meaningful in-person connections with SAP clients and partners, SAPHILA 2025 at Sun City, South Africa, brought the African SAP community together for two days to collaborate on new innovations and what the future of SAP will look like on the African continent.

For EPI-USE Labs, the event was an opportunity to engage with clients, partners and SAP professionals across industries. Whether at the EPI-USE AppHaus Pretoria ‘pop-up’ or our ‘Sweeten your SAP Transformations’ Candy Lab booth, we were excited to offer spaces where clients and partners could connect and explore real transformation opportunities together.

A huge thank you to the African SAP User Group (AFSUG) for organising and hosting this exceptional event. SAPHILA continues to be an important platform for knowledge exchange, relationship-building and community engagement in the African SAP community.

Design thinking meets AI at the EPI-USE AppHaus Pretoria pop-up

The EPI-USE AppHaus Pretoria pop-up brought the spirit of the AppHaus to SAPHILA – complete with small-group design-thinking sessions, interactive content, and conversations about what’s next in the AI-driven enterprise.

The AppHaus Network is all about bringing innovation out of the office and into real life, solving real problems for real people with AI. That’s why I’m excited to see EPI-USE AppHaus Pretoria infuse that creativity and design-led mindset into AI at SAPHILA 2025.

Jesper Schleimann, AI Officer, EMEA at SAP

Each one-to-one session explored how AI agents can reshape the way businesses work with SAP, from process automation and service delivery to decision support and workflow optimisation. With SAP BTP Lead at EPI-USE Labs Jhani Coetzee leading the discussions, these sessions offered something rare at a large conference: intimate, hands-on co-creation:

Human-centric innovation is no longer a nice-to-have, it’s essential. It was fantastic to see how the EPI-USE AppHaus Pretoria created a hands-on experience that connects creativity, design thinking, and AI in a practical way for SAP users.

Stefan Steinle, EVP and Head of Customer Support & Cloud Lifecycle Management, SAP

Sweeten your SAP transformations, one candy bar at a time

With its nostalgic candy store look and feel, the EPI-USE Labs booth on the exhibition floor drew many meaningful conversations with clients, prospects, SAP partners and curious passers-by.

We know that SAP transformations can be daunting, and confusing messages abound in the market. Our system assessments will get you off to a sweet start, no matter how complex the transformation you are tackling.

Hilton Anspach, SVP Sales, Middle East & Africa, EPI-USE Labs

The EPI-USE Labs’ Transformation Assessment is perfect for SAP clients who are planning a move to SAP S/4HANA, considering a merger or acquisition, or preparing for a cloud migration. Learn more about the Transformation Assessment.

Building relationships that matter

What made SAPHILA 2025 special was the people. From early-morning strategy chats over coffee, to lively evening networking sessions, the event enabled us to strengthen relationships, reconnect with clients and explore new partnerships.

The energy at both the EPI-USE AppHaus and EPI-USE Labs booths showed that our African SAP community is full of problem-solvers and forward-thinkers. We were excited to catch up with long-standing EPI-USE Labs clients and hear about their transformation journeys, while also collaborating with new connections on how design thinking and AI could reshape their businesses. It was a pleasure to share insights with SAP clients and partners, and to learn from, and alongside, industry peers through shared challenges and experiences.

Looking ahead

Whether you visited the AppHaus for an AI co-creation session, explored your options with a transformation assessment, or just stopped by for a sweet treat and a chat, we’re grateful to have had the chance to connect.

Let’s keep the momentum going.

Let’s design the future of SAP together: one insight, one innovation and one relationship at a time.