ERP: Going 'Beyond Corporate Purpose'

July 03, 2018
Written by Sanele Malwane - EPI-USE Labs

Sanele Malwane is an Account Manager for EPI-USE Labs South Africa, largely focused on the HCM product portfolio, and is based in Pretoria. He is also working with the EPI-USE Labs Client Central Marketing Team and Product Portfolio Owners to deliver successful marketing campaigns. EPI-USE Labs is passionate about ERP and the plight of wild elephants and rhinos.

Going Beyond Corporate Purpose

EPI-USE Labs is a proud member of Group Elephant, a largely employee-owned group of companies with 2000 employees.

Group Elephant also owns and funds a non-profit entity, called Elephants, Rhinos & People (ERP), focusing on the preservation of at-risk elephants and rhinos through the economic upliftment of rural people in areas adjacent to these threatened species.

Rather than implementing a traditional CSR (Corporate Social Responsibility) program or simply donating funds to charities, ERP goes ‘’Beyond Corporate Purpose’’ by adopting a hybrid business model. This model – which includes for-profit, non-profit, and impact-investment zones – provides Group Elephant with professional, institutionalized delivery capability in our non-profit and impact-investment activities.

Hybrid Business Model

Specifically, one percent of revenues from for-profit projects which are all Zone 1 companies, as well as one percent of the revenue from Zone 3 impact investment activity is channeled into the nonprofit Zone 2 activities that benefit elephants, rhinos, and rural communities surrounding the animals’ habitat areas. The Group has also positioned itself to take funding from corporate social responsibility programs in other companies and from individuals.

There is a 100% pass-through to the beneficiaries of the projects undertaken by our not-for-profit teams.

EPI-USE Labs offers full support to Group Elephant's ERP program.

ERP Harvard Business Review Case Study

EPI-USE Labs is offering you the chance to read this fascinating case study which focuses on Group Elephant CEO Jonathan Tager as he grapples with implementing and sustaining the ERP program. The case study highlights the difficulty of planning in embarking on programs of this nature as well as CSR programs in general. It also addresses topics such as hybrid (blended) business models, the 'theory of change' underlying CSR strategy, and the challenges involved in defining and measuring impact.

Harvard Business Review CTA



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