Since the start of the year, the volume has definitely been turned up on GDPR. I was speaking to customers and partners about GDPR throughout 2016, but in many cases the start of the conversation was explaining the basics to them (which was often met with some shock and concern). Having enlightened a customer on this topic, I was expecting immediate requests for data analysis services, product demos etc. In my mind, this was such a wide-ranging compliance requirement, and May 2018 was looming ever nearer. I was starting to fret on my customers’ behalf and couldn’t understand why they weren’t.