Highlights from SAP Sapphire Madrid 2026: Cloud, AI, and the shift in SAP’s Technology Strategy
In this blog, Jamie Neilan provides a high-level overview of highlights from his experience at SAP Sapphire 2026 in Madrid. The event showed SAP shifting from platform and database compatibility and extensibility towards cloud-focused horizontal inte...
Insights from SAP experts and industry leaders
Subscribe todayRecommended:
- SAP S/4HANA (23)
- Test Data Management (23)
- S/4HANA Migrations (20)
- SAP migration (16)
- Data Sync Manager (15)
- Data Sync Manager (DSM) (13)
- EPI-USE Labs (13)
- SAP (13)
- Object Sync (12)
- PRISM (11)
- Transformation (11)
- Archive Central (10)
- Brownfield (10)
- SAP test data management (10)
- Selective Data Transition (SDT) (10)
- Client Sync (9)
- DSM (9)
- Automation (8)
- Data Secure (8)
- Greenfield (8)
- SAP S/4HANA Assessment (8)
- Hybrid (7)
- SAP data (7)
- Cloud Migration (6)
- Decommissioning (6)
- News (6)
- SAP Landscape Transformation (6)
- SAP environment (6)
- SAP systems (6)
- SLO (6)
- System Landscape Optimization (6)
- technology (6)
- Artificial Intelligence (AI) (5)
- PRISM assessment (5)
- SAP Landscape (5)
- SAP data privacy and compliance (5)
- Sunsetting legacy data (5)
- data scrambling (5)
- quality of test data (5)
- s/4HANA (5)
- Accurate test data (4)
- Archive (4)
- Cloud (4)
- Data Privacy (4)
- Data Security (4)
- Digital transformation (4)
- ERP (4)
- Insider (4)
- Legacy (4)
- Managed Services (4)
- S4HANA (4)
- SAP cloud migrations (4)
- Copy and mask test data (3)
- Data Archiving (3)
- Data agility (3)
- Decommissioning SAP data (3)
- DevOps (3)
- Historical data (3)
- Lean secure SAP (3)
- S/4 (3)
- S/4 system landscape (3)
- SAP Cloud Deployment (3)
- SAP ECC (3)
- SAP RISE (3)
- SAP SuccessFactors (3)
- SAP TDMS (3)
- SAP data migration (3)
- SAP data privacy & security (3)
- Sandbox (3)
- System Analysis (3)
- Upgrade (3)
- cloud hosting (3)
- data copy (3)
- data testing (3)
- test data masking (3)
- ALM (2)
- Agile (2)
- Cloud Solutions (2)
- DSM solution (2)
- Data footprint (2)
- Data minimisation (2)
- Data privacy regulations (2)
- Display only (2)
- EC (2)
- Financial Services (2)
- Governance, Risk Management and Compliance (GRC) (2)
- Hyperscaler (2)
- Joule (2)
- Object Extractor (2)
- PRISM free assessment (2)
- Production data (2)
- Production system (2)
- RISE with SAP (2)
- SAP Archive Extractor technology (2)
- SAP Business Data Cloud (2)
- SAP Road maps (2)
- SAP SuccessFactors Employee Central Payroll (2)
- SAP TechEd Berlin 2025 (2)
- SAP certified solution (2)
- SAP client copy (2)
- SAP system copy (2)
- SAP test system landscapes (2)
- Sunsetting (2)
- TDM (2)
- Video (2)
- Webinar (2)
- cloud environment (2)
- landscape transformation (2)
- sap testing (2)
- ABAP (1)
- Acquisition (1)
- BDC (1)
- BW, (1)
- Banking (1)
- Big data and IA (1)
- C/4HANA (1)
- CRM experience (1)
- Cloud integration (1)
- CloudALM (1)
- Composable architecture (1)
- Control Center (1)
- Controller (1)
- Croatia (1)
- Croatian kuna to euro conversion (1)
- Customized service (1)
- DSM API (1)
- DSM Readiness Assessment (1)
- DSM for HCM (1)
- DSM5 (1)
- Data Fabric (1)
- Data Sync Manager (DSM) Suite (1)
- Data access (1)
- Data masking (1)
- Data privacy compliance (1)
- Data slicing (1)
- Data visibility (1)
- Deadline (1)
- Design Thinking (1)
- ECATT (1)
- EPI-USE (1)
- EPI-USE Labs Data Privacy Suite for SAP solutions (1)
- Employee Central (1)
- Enterprise Navigation Strategy (1)
- Europe (1)
- Eurozone (1)
- Event (1)
- Finance industry (1)
- Flexible framework (1)
- GDPR (1)
- GDPR compliance (1)
- Hybrid SAP SuccessFactors environment (1)
- Hybrid SAP and SuccessFactors (1)
- Hybrid cloud (1)
- IDOCs (1)
- IS-Oil (1)
- IT (1)
- Improved productivity and efficiency (1)
- Infotype 41 (1)
- Insurance industry (1)
- Logical separation (1)
- Managed Refresh Services (1)
- Mergers & Acquisitions (1)
- Middle East region (1)
- Migration (1)
- NZDT (1)
- Near-zero downtime (NZDT) (1)
- OData API (1)
- Oil and Gas for SAP (1)
- Oil, Gas and Energy (1)
- Optimised downtime (ODT) (1)
- PCE (1)
- PCE XXS (1)
- PI (1)
- PRA (1)
- PRISM Posting Engine (1)
- PRISM for Business (1)
- PRISM for S/4HANA (1)
- PRISM transformations (1)
- PSA (1)
- Physical separation (1)
- Pilot (1)
- Premium Support Services (1)
- Private sector (1)
- Production ERP (1)
- Production Sharing Agreement (PSA) (1)
- Public sector (1)
- Referential integrity (1)
- Reliable Releases (1)
- S/4 Hana migrations (1)
- S/4HANA Private Cloud Edition (PCE) (1)
- SAN (1)
- SAP Agile (1)
- SAP AppHaus Network (1)
- SAP BTC (1)
- SAP BW (1)
- SAP Basis (1)
- SAP Business Transformation Center (1)
- SAP Carve-out (1)
- SAP Compatibility Packs (1)
- SAP HCM (1)
- SAP HCM Data (1)
- SAP HCM On-premise (1)
- SAP HR (1)
- SAP IS-U (1)
- SAP Joule (1)
- SAP Landscape Assessment (1)
- SAP S/4HANA Cloud Private Edition (1)
- SAP S/4HANA Cloud Public Edition (1)
- SAP S/4HANA on-premise (1)
- SAP Sapphire Madrid 2026 (1)
- SAP and non-SAP (1)
- SAP customers (1)
- SAP data copying and masking (1)
- SAP environments (1)
- SAP experts on call (1)
- SAP landscape design (1)
- SAP on AWS (1)
- SAP roadmap for IS-U (1)
- SAP system refresh (1)
- SAP system types (1)
- SAP test systems (1)
- SAP's data strategy (1)
- SAP-certified (1)
- SAPinsider (1)
- Secure scrambled production data for testing (1)
- Selective copying (1)
- Semantik (1)
- Solman (1)
- Solution Manager (1)
- SuccessFactors (1)
- System conversion (1)
- Tailored expertise (1)
- Test data automation (1)
- Training (1)
- Transformation without re-implementation (1)
- Upstream and downstream (1)
- User Experience (1)
- Worksoft (1)
- XXS (1)
- archiving (1)
- big data analysis (1)
- business goals (1)
- content tables (1)
- data model (1)
- data tailored (1)
- design (1)
- develop (1)
- divestiture (1)
- incremental updates (1)
- industry sectors (1)
- masking rules (1)
- mergers (1)
- multiple clients (1)
- n8n (1)
- new functionality (1)
- predictive analysis (1)
- production SAP database (1)
- regression testing (1)
- release (1)
- strategy (1)
- technical data reductio (1)
- technical logging (1)
- technical tables (1)
- test (1)
Blog Archive:
- June 2026 (3)
- May 2026 (1)
- March 2026 (2)
- February 2026 (1)
- January 2026 (1)
- December 2025 (1)
- November 2025 (2)
- October 2025 (2)
- September 2025 (1)
- August 2025 (5)
- May 2025 (1)
- March 2025 (1)
- February 2025 (1)
- April 2024 (1)
- March 2024 (1)
- January 2024 (1)
- November 2023 (3)
- September 2023 (2)
- August 2023 (1)
- July 2023 (1)
- June 2023 (2)
- May 2023 (1)
- February 2023 (1)
- December 2022 (1)
- November 2022 (1)
- September 2022 (1)
- July 2022 (1)
- April 2022 (1)
- March 2022 (1)
- February 2022 (1)
- October 2021 (1)
- June 2021 (1)
- December 2020 (1)
- October 2020 (2)
- June 2020 (1)
- May 2020 (1)
- January 2020 (1)
- December 2019 (1)
- November 2019 (1)
- June 2019 (1)
- February 2019 (1)
- July 2018 (1)
- June 2018 (2)
- January 2018 (3)
- November 2017 (1)
- October 2017 (4)
- January 2016 (1)
Explore Popular Tags
SAP S/4HANA
Test Data Management
S/4HANA Migrations
SAP migration
Data Sync Manager
Data Sync Manager (DSM)
EPI-USE Labs
SAP
Object Sync
PRISM
Transformation
Archive Central
Brownfield
SAP test data management
Selective Data Transition (SDT)
Client Sync
DSM
Automation
Data Secure
Greenfield
SAP S/4HANA Assessment
Hybrid
SAP data
Cloud Migration
Decommissioning
News
SAP Landscape Transformation
SAP environment
SAP systems
SLO
System Landscape Optimization
technology
Artificial Intelligence (AI)
PRISM assessment
SAP Landscape
SAP data privacy and compliance
Sunsetting legacy data
data scrambling
quality of test data
s/4HANA
Accurate test data
Archive
Cloud
Data Privacy
Data Security
Digital transformation
ERP
Insider
Legacy
Managed Services
S4HANA
SAP cloud migrations
Copy and mask test data
Data Archiving
Data agility
Decommissioning SAP data
DevOps
Historical data
Lean secure SAP
S/4
S/4 system landscape
SAP Cloud Deployment
SAP ECC
SAP RISE
SAP SuccessFactors
SAP TDMS
SAP data migration
SAP data privacy & security
Sandbox
System Analysis
Upgrade
cloud hosting
data copy
data testing
test data masking
ALM
Agile
Cloud Solutions
DSM solution
Data footprint
Data minimisation
Data privacy regulations
Display only
EC
Financial Services
Governance, Risk Management and Compliance (GRC)
Hyperscaler
Joule
Object Extractor
PRISM free assessment
Production data
Production system
RISE with SAP
SAP Archive Extractor technology
SAP Business Data Cloud
SAP Road maps
SAP SuccessFactors Employee Central Payroll
SAP TechEd Berlin 2025
SAP certified solution
SAP client copy
SAP system copy
SAP test system landscapes
Sunsetting
TDM
Video
Webinar
cloud environment
landscape transformation
sap testing
ABAP
Acquisition
BDC
BW,
Banking
Big data and IA
C/4HANA
CRM experience
Cloud integration
CloudALM
Composable architecture
Control Center
Controller
Croatia
Croatian kuna to euro conversion
Customized service
DSM API
DSM Readiness Assessment
DSM for HCM
DSM5
Data Fabric
Data Sync Manager (DSM) Suite
Data access
Data masking
Data privacy compliance
Data slicing
Data visibility
Deadline
Design Thinking
ECATT
EPI-USE
EPI-USE Labs Data Privacy Suite for SAP solutions
Employee Central
Enterprise Navigation Strategy
Europe
Eurozone
Event
Finance industry
Flexible framework
GDPR
GDPR compliance
Hybrid SAP SuccessFactors environment
Hybrid SAP and SuccessFactors
Hybrid cloud
IDOCs
IS-Oil
IT
Improved productivity and efficiency
Infotype 41
Insurance industry
Logical separation
Managed Refresh Services
Mergers & Acquisitions
Middle East region
Migration
NZDT
Near-zero downtime (NZDT)
OData API
Oil and Gas for SAP
Oil, Gas and Energy
Optimised downtime (ODT)
PCE
PCE XXS
PI
PRA
PRISM Posting Engine
PRISM for Business
PRISM for S/4HANA
PRISM transformations
PSA
Physical separation
Pilot
Premium Support Services
Private sector
Production ERP
Production Sharing Agreement (PSA)
Public sector
Referential integrity
Reliable Releases
S/4 Hana migrations
S/4HANA Private Cloud Edition (PCE)
SAN
SAP Agile
SAP AppHaus Network
SAP BTC
SAP BW
SAP Basis
SAP Business Transformation Center
SAP Carve-out
SAP Compatibility Packs
SAP HCM
SAP HCM Data
SAP HCM On-premise
SAP HR
SAP IS-U
SAP Joule
SAP Landscape Assessment
SAP S/4HANA Cloud Private Edition
SAP S/4HANA Cloud Public Edition
SAP S/4HANA on-premise
SAP Sapphire Madrid 2026
SAP and non-SAP
SAP customers
SAP data copying and masking
SAP environments
SAP experts on call
SAP landscape design
SAP on AWS
SAP roadmap for IS-U
SAP system refresh
SAP system types
SAP test systems
SAP's data strategy
SAP-certified
SAPinsider
Secure scrambled production data for testing
Selective copying
Semantik
Solman
Solution Manager
SuccessFactors
System conversion
Tailored expertise
Test data automation
Training
Transformation without re-implementation
Upstream and downstream
User Experience
Worksoft
XXS
archiving
big data analysis
business goals
content tables
data model
data tailored
design
develop
divestiture
incremental updates
industry sectors
+ See More